Today’s challenging marketplace demands you take advantage of every cost-smart opportunity to get your brand in front of consumers. Big Rig Billboard is CW Wraps & Marketing’s national advertising program. It gives you the opportunity to get your message in front of a varied, nation-wide captive audience.
BIG RIG BILLBOARD
Big Rig Billboard: Powerful
Mobile advertising should be a part of your marketing plan, and has a greater return on investment than traditional advertising media. Mobile advertising supplements your current marketing efforts at a fraction of the cost, increasing brand awareness, visibility and reach. The nature of commuting has changed. People are on the roads more often and for longer periods of time. Utilizing Big Rig Billboard makes increasingly more sense:
- Continuous exposure and millions of impressions
- Complements existing marketing strategy
- Puts your ads in front of someone where they can’t help but see it
- Cost effective
Big Rig Billboard: Value
Mobile advertising is one of the most affordable advertising mediums. Big Rig Billboard allows your company to advertise at a fraction of the cost of other advertising methods. Take this example: in Los Angeles, a 14′ x 48′ billboard costs $113,950 per month. The billboard provides a 672 sf fixed ad to traffic at $4.13 cost per impression (CPM). That same message on a 53’ truck costs $2,000 per month. The mobile ad is 848 sf of moving exposure at $2.50 CPM. The fixed billboard advertisement is smaller and costs more per impression. Many viewers of fixed billboards are the same commuters travelling their daily route. Mobile advertising on a 53′ truck gets your company:
- A larger ad
- Costs less money per impression
- Impressions are more likely to be unique viewers
You heard that right. Big Rig Billboard advertising means a larger ad, for less money and greater reach.