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Nearly 9 out of 10 Americans use the internet – for shopping, researching business services and reviews. Increasingly, your business is at risk of being overlooked without a memorable, user-friendly website. Additionally, modern, accessible website design should be part of your overall marketing strategy. It communicates your services with your target market. Furthermore, it can drive additional sales through aesthetics, search engine optimization (SEO) and targeted advertising.

Website Design: Maintain an Online Presence

A website is the digital equivalent of your brick and mortar location. Customers want to visit you online, and your website communicates with and educates your customers. Website styles and web users’ habits change, and updating your website periodically can help your business stay relevant. Updating your website’s design improves usability, accessibility and placement within search results. Convinced yet? Here are a few more reasons to stake your place online:

  • Build your reputation
  • Two-way communication with customers
  • Extends your market
  • Increases productivity

Website Design: Be Mobile Friendly

Is your website mobile friendly? Three-quarters of all Americans access the internet via smartphone and expect your site to look great and load quickly. When page loading takes more than 3 seconds, the majority of users leave the site. Furthermore, websites that aren’t mobile friendly are being returned at the bottom of search results. Thus, your desktop-only site is at risk of not being found online. If you’re still unsure, more reasons to go mobile include:

  • Improves advertising effectiveness
  • Easy access to new customers
  • Expands your local reach
  • Improves customer service
Contact us today to learn more about Web Design and request a quote.

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