What Is Outdoor Advertising

What Is Outdoor Advertising

Outdoor advertising is any advertising done outdoors that promotes your business’s products or services. The best kept secret in marketing, out-of-home advertising gives business owners the opportunity to reach potential customers quickly and directly, and at a much lower cost than traditional advertising.   Outdoor Advertising Is The Best Way To Advertise Business owners that have used outdoor advertising have seen first-hand the positive impact outdoor advertising has on building brand awareness, brand recall and driving sales. One of the most cost-effective ways to advertise, it has a distinct advantage over traditional advertising and is more powerful than ever.   Benefits of Using Outdoor Advertising A study by Aribitron found that 2/3 of consumers make a shopping decision while in the car. Outdoor advertising gives you the chance to influence that decision, without the distraction. Other benefits include Can be seen 24 hours a day, 7 days a week Standalone advertising, and does not compete with other messaging Up to 80% less expensive than TV, newspapers, and radio   Different Types of Outdoor Advertising With consumers spending 70 percent of their time away from home, outdoor advertising is a great way to catch their attention. And we are not just talking billboards. While effective, billboards can be costly and hard to come by, which is why the outdoor advertising mediums below are a better option for most business owners. Exterior Signs Interior Signs Banners Car Magnets Outside Wall Graphics Vehicle Wraps Mobile Billboards   How To Advertise Outdoors Offering a quick turn-around time, the ability to get in front of potential customers, and at a fraction of the cost...