What Is Vinyl Wrapping & Why Is It Important In Today’s Marketing World?

What Is Vinyl Wrapping & Why Is It Important In Today’s Marketing World?

Marketing has been around for many, many years (even ads on papyrus by the Egyptians) and is an industry that is constantly evolving and is both controlled and dictated by those who are marketing and by those who are viewing, listening, reading and ultimately buying. But the question we would like to pose is how much fight does vinyl wraps have in this battle for marketing relevancy? But first, what are vinyl wraps or vinyl wrapping? Vinyl wraps are said to have been invented in the UK over two decades ago when German taxis started using them. They are essentially a giant, professionally produced vinyl sticker that wraps the body of a vehicle and is used as a new and, for some parts of the country, untapped way to effectively advertise. So why is this new way to market your business or product important to today’s audience? Or better yet, to today’s marketing professionals? Why should we care? In a world where marketing has become so saturated, doing the same old thing is less effective each and every day. DVRs allow us to skip TV commercials, radio listening is at an all-time low, the newspaper industry is slowly disappearing, etc. This is why guerrilla marketing is at an all-time high as it allows advertisers to reach their audience more effectively, in an interesting, attention-grabbing manner. And this is where vinyl wraps fall. But where is the proof? First, outdoor media plays a vital role in the media mix because it reaches consumers missed by other media and enhances exposure of other media. This is according to a study by Arbitron, Inc., an...