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What Is Outdoor Advertising

What Is Outdoor Advertising - Promotional wraps and outdoor advertising

Outdoor advertising is any advertising done outdoors that promotes your business’s products or services. The best kept secret in marketing, out-of-home advertising gives business owners the opportunity to reach potential customers quickly and directly, and at a much lower cost than traditional advertising.

 

Outdoor Advertising Is The Best Way To Advertise

Business owners that have used outdoor advertising have seen first-hand the positive impact outdoor advertising has on building brand awareness, brand recall and driving sales. One of the most cost-effective ways to advertise, it has a distinct advantage over traditional advertising and is more powerful than ever.

 

Benefits of Using Outdoor Advertising

A study by Aribitron found that 2/3 of consumers make a shopping decision while in the car. Outdoor advertising gives you the chance to influence that decision, without the distraction. Other benefits include

  • Can be seen 24 hours a day, 7 days a week
  • Standalone advertising, and does not compete with other messaging
  • Up to 80% less expensive than TV, newspapers, and radio

 

Different Types of Outdoor Advertising

With consumers spending 70 percent of their time away from home, outdoor advertising is a great way to catch their attention. And we are not just talking billboards. While effective, billboards can be costly and hard to come by, which is why the outdoor advertising mediums below are a better option for most business owners.

 

How To Advertise Outdoors

Offering a quick turn-around time, the ability to get in front of potential customers, and at a fraction of the cost of traditional advertising, outdoor advertising is ideal for businesses of all sizes. To learn which outdoor advertising option is right for your business, call CW Wraps & Marketing at (844) 77-WRAPS or fill out our contact form.